For the exclusive Netflix launch of Priyanka Chopra's executive produced movie, 'The White Tiger', leading British Asian artist Inkquisitive was commissioned to create a unique piece of artwork.
By exploring the concepts of ambition, class, society and entrepreneurship in the movie, Inkquisitive created a visually stunning interpretation of the infamous 'White Tiger Driver' car, putting his own distinct style on an otherwise ordinary looking car. The activation resulted in Netflix creating a two minute video where they first revealed Inkquisitive's commissioned artwork.
This video was shared across Netflix and Inkquisitive's social platforms which generated a huge amount of curiosity around the movie. Netflix further supported the activation with a PR campaign where Inkquisitive was able to delve deep into the importance of the collaboration.
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