River Island's 'The Together’ campaign was designed to fully reflect and celebrate diversity in the UK. Popular artist/Influencer, Inkquisitive, was selected to feature in this campaign. His love for art, combined with his styled and worn with pride Turban, made him a stand out candidate.
Having a deep understanding of the cultural nuances and powerful connotations of the Sikh culture, we were able to marry the two in a partnership that was current and representative of multicultural UK.
'The Together' campaign was successful nationally and drove the message of unity into the branding of River Island. With the use of Inkquisitive's extensive following on social media platforms, River Island reached a large targeted group of people, furthering the campaign's goals to attract a diverse and representative target audience.
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