Global food giant Tilda launched a campaign to target their West African customers by creating inspiring recipe content.

Strategy

We worked with Tilda to select the most engaging British food Influencers to create delicious, traditional West African recipes using Tilda's variety of pure rice options. Our select group of Influencers created 'cook along' style reels to showcase their  unique recipes. The campaign  included award winning Rachel Ama and celebrated food bloggers including David Olu and Fit Soul Kitchen.